
Strategic Sports Sponsorship and Localized Marketing to Elevate Haier’s Brand Awareness and Loyalty 12
As a leading multinational home appliances and consumer electronics company, Haier aims to sponsor top events to boost brand awareness and localize marketing in multiple countries to enhance brand loyalty.

About Brand
As a leading multinational home appliances and consumer electronics company, Haier aims to sponsor top events to boost brand awareness and localize marketing in multiple countries to enhance brand loyalty.